Managing a small business is no easy feat. No matter how hard you work, there are times when things fall through the cracks. One of these is your content marketing campaign - creating and distributing content on a regular basis to promote your brand and grow your online presence. However, it can be a challenge for small businesses to do it consistently.
In fact, only 39% of small businesses manage to do it. That's why it is a necessity to outsource that work and other aspects of your brand marketing to freelance content creators. You may also consider content subscription services or content on-demand.
What can it do?
Basically, it produces original content for your marketing campaign so that you can focus more on other important business matters. Content is delivered on a schedule you choose. The good thing about it is that the content is tailored-fit to your brand and business needs so you don't have those generated ones you see everywhere. Even the context and nuances in the content itself will feel like you're the one doing it. Think about ghostwriting content for the brand and its client base.
What are the benefits?
As a small business owner, getting the pressure off you really matters. That means you can let your content marketing run virtually on auto-pilot while you can do other things. It gives you a free hand on every aspect of your marketing campaigns.
With that being said, you're no longer burdened with the arduous task of producing fresh, engaging content day in and day out. And producing high-quality content is not easy and takes a lot of your time and effort. Yet it's crucial for your brand's growth and business success to have this content so getting someone to do it for you makes perfect sense.
Another thing to keep in mind is that a content subscription service can help improve your brand's online presence, particularly on search engine results. The more high-quality content you have, the greater improvement for your SEO and website visits. More people visiting your website means more opportunities to convert them into actual paying customers. That's all that matters in the end.
What to look for?
If you're considering a content subscription service, you have to consider what they do, the cost, and the turnout time. There are those who provide higher-quality service and meet your particular needs. Pay attention to these:
1. Quality of Work
It's all about the work quality of the content creator, whether they have experience working on a wide variety of content media (text, graphics, videos) or specialize in specific subject areas or niches. Before assigning any content, you have to vet the content creator first so you can get the best value for your money.
You probably want to have content specially made to fit your own needs as if you're the one making the content. Know the type of content and the publishing schedule first. The service provider that provides greater customization options is something you need to take into serious consideration. In the end, it's all about having the content with your unique voice and tone in the end.
Obviously, it is expected that your needs and priorities change over time as your business grows. So it would be a good idea to find a provider that can adjust to these changes whether you want one or two pieces of content daily. No matter what, they should be able to do that.
Consider a content subscription service as a tool and not a perfect solution as you, the small business owner, is the one charting the course toward business growth and eventual success moving forward. If you think you can't do it on your own, there are service providers that might be the solution to your problem.