Gathering data and determining key trends is essential so that you can gauge the effectiveness of every marketing effort you made. It involves gathering, studying, and understanding the consumer voice and their perception of the product and the brand. Aggregating and unifying the sentiment at scale amplifies the voice of the customer and allows the marketer to generate a report needed to make key marketing decisions.
By extracting figures and analyzing trends about the market, target audience, and overall marketing strategy through a variety of data visualization techniques, it would be easier to generate valuable business insights needed to prepare action plans effectively.
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