Just like anyone who is working hard to achieve success, freelance professionals are looking for ways to gain more business. They are always in a constant, never-ending battle to attract people in the hope of converting them to actual paying clients. With regular clients in the pipeline, they're not only helping you pay the bills and buy everyday necessities but also helping your business grow. For starters, there are a lot of search sites that will help freelancers find people they can work with.
Your website is the battleground where deals have to be made and the projects that go along with it. Since prospective clients look for better deals, they won't waste their time if they don't see any benefit in working with a freelance professional. On the other hand, freelancers have to make sure that they also get the better end of the deal with a particular client. In the end, it's all about balancing the needs of both freelance professional and their clients.
Here are client conversion trips and tricks you need to take note of:
1. It's Not Always About You
You may think that selling yourself is the answer to getting new clients. Well, it's not necessarily about you. Even if your website highlights your skills, proficiencies, and work portfolio, the key thing you need to focus on is the messaging on what you can do for them and showcasing the benefits of working with you. You also have to show that you understand what your clients need. Once they know that you care for them then there is no reason they won't stick around.
2. Selling is Not the Main Reason
We know how important it is to have a website that showcases your extensive work experience and impressive work portfolio in order to sell yourself in the freelance market. However, it should not be the main reason why you're looking to land new projects. You should focus on building relationships in order to bridge the gap between you and the people you might be working with. Do follow up with prospects until you convince them to consider your services as an option but don't force them to make decisions.
3. Their Success is Your Success
Bear in mind that prospective clients are constantly on the hunt for freelance professionals that are perfectly suited to perform and deliver their needs and requirements. That is why you need to be a good negotiator to find mutual benefits between you and them. It is crucial for both camps to talk about how to achieve collaborative success.
4. Less is More!
Sometimes you don't want to bore your prospects by presenting a long and convoluted story of your freelancing exploits. Be brief and concise. People might get turned off if you end up talking more about yourself. Present the key facts, what they expect from you, and how you're going to help them with their business needs.
5. Take Risks
There is nothing special about taking risks but if you want big rewards in the end then you might consider it. There are no secrets on how to gain clients, it's all about hard work and perseverance.
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